Boo Adds Watch Partner

Knockout Licensing has announced Accutime Watch Corporation as the newest licensee for the Boo–The World’s Cutest Dog property.

Accutime will enlist the Boo property for watches to be sold at retailers across specialty, department and mid-tier channels.

“Accutime is always tuned into the latest pop culture trends so we are excited to be working with Accutime designers to create some fun and fashionable watches that Boo fans will love wearing,” says Tamra Knepfer, co-president, Knockout Licensing.

Boo–The World’s Cutest Dog is a global Internet property with more than 8 million Facebook likes, a series of book titles, plush toys and more. Boo also serves as the official “spokespet” for Virgin Atlantic Airlines and Dr. Dre Beats.