is going to the “Star Wars
” Celebration, a 4-day event celebrating all things "Star Wars" with new merch, cosplayers, panels and more. At the event, Bioworld's Heros & Villains line will be launching two new “Star Wars” collections, one focused on the Ahsoka Troopers and the other centered around the Bad Batch.
Both are cross category capsules including cut-and-sewn fashion pieces alongside accessories. In addition to new merch, Heroes & Villains will be releasing exclusives, activating influencers and hosting give-a-ways throughout the event.
“It feels really good to be out again engaging with fans,” says Jason Mayes, director, marketing and intellectual property, Bioworld. “There is no substitute to the insight and collaboration that comes from 1 on 1 engagement with the core audience.”
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