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Bioworld Showcasing Two Direct-to-Consumer Brands at SDCC

New collections will also be available online.

License Global

July 18, 2022

1 Min Read
Pieces from Bioworld's new collections.
Pieces from Bioworld's new collections.Bioworld

Bioworld is continuing to engage with pop-culture fans at conventions and events, this time at San Diego Comic-Con.    

Bioworld is showcasing two direct-to-consumer brands. Heroes & Villains, which is an entertainment-focused licensed consumer products brand, will be showing two new Star Wars collections at the Lucas Arts Pavilion. One collection is built around the 332 division Ahsoka Troopers, the other centered around Bad Batch. Both are cross-category capsules including  fashion pieces alongside functional accessories.   

The second brand is Japanese anime brand, Atsuko. This brand is dropping two collections in the Toei Animation booth.     

In addition to new merch, both brands will be releasing exclusives, activating influencers and hosting giveaways throughout the event.  

“It’s great to be back at SDCC,” says Jason Mayes, Sr., director of marketing and intellectual property, Bioworld. “Our relationships with great brand partners make shows like this truly special. Everyone wins with great executions like we have at SDCC. Especially the fans.”   

Toei Animation is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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