Bioworld Showcasing Two Direct-to-Consumer Brands at SDCC

Bioworld is continuing to engage with pop-culture fans at conventions and events, this time at San Diego Comic-Con.    

Bioworld is showcasing two direct-to-consumer brands. Heroes & Villains, which is an entertainment-focused licensed consumer products brand, will be showing two new Star Wars collections at the Lucas Arts Pavilion. One collection is built around the 332 division Ahsoka Troopers, the other centered around Bad Batch. Both are cross-category capsules including  fashion pieces alongside functional accessories.   

The second brand is Japanese anime brand, Atsuko. This brand is dropping two collections in the Toei Animation booth.     

In addition to new merch, both brands will be releasing exclusives, activating influencers and hosting giveaways throughout the event.  

“It’s great to be back at SDCC,” says Jason Mayes, Sr., director of marketing and intellectual property, Bioworld. “Our relationships with great brand partners make shows like this truly special. Everyone wins with great executions like we have at SDCC. Especially the fans.”   

Toei Animation is exhibiting at Brand Licensing Europe 2022. Find out more info here.