Bioworld’s Atsuko Drops 'My Hero Academia' x Hello Kitty Merch

New T-shirt line features popular characters from both IPs.

License Global, Content Editor

March 22, 2023

1 Min Read
Hello Kitty x "My Hero Academia" MerchBioworld

Atsuko, Bioworld’s brand for fans of Japanese culture, has announced the availability of new apparel featuring the crossover between the “My Hero Academia” anime and Sanrio characters. The new collection features T-shirts with Sanrio characters dressed as “My Hero Academia” characters. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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