Beyoncé, Adidas Launch First IVY PARK Collection

First launch under the pair's global partnership reveals gender-neutral performance apparel.

License Global, Content Editor

December 19, 2019

1 Min Read
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Adidas and Beyoncé have united to design and launch their first athleisure collection, part of a long-term partnership announced last spring.

Featuring the first-ever release of IVY PARK footwear and an array of stylish and performance gear that includes gender-neutral apparel and accessories, the capsule collection of will be available Jan. 18. 

"Adidas is the creator's brand and has always championed the creative mindset," says Torben Schumacher, general manager, Adidas Originals and Style.  "With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we've done before and create something entirely new.”

The Adidas x IVY PARK collection is the first launch since Beyoncé became the sole owner of the IVY PARK brand. She took over ownership of the brand last year from Parkwood Topshop Athletic.

"It is a dream come true to re-launch IVY PARK as the sole owner," says Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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