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Beyoncé, Adidas Launch First IVY PARK Collection

First launch under the pair's global partnership reveals gender-neutral performance apparel.

License Global

December 19, 2019

1 Min Read

Adidas and Beyoncé have united to design and launch their first athleisure collection, part of a long-term partnership announced last spring.

Featuring the first-ever release of IVY PARK footwear and an array of stylish and performance gear that includes gender-neutral apparel and accessories, the capsule collection of will be available Jan. 18. 

"Adidas is the creator's brand and has always championed the creative mindset," says Torben Schumacher, general manager, Adidas Originals and Style.  "With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we've done before and create something entirely new.”

The Adidas x IVY PARK collection is the first launch since Beyoncé became the sole owner of the IVY PARK brand. She took over ownership of the brand last year from Parkwood Topshop Athletic.

"It is a dream come true to re-launch IVY PARK as the sole owner," says Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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