Bearpaw to Increase Brand Awareness

Adult and children’s footwear brand will extend its reach through TV and magazine advertising.

Footwear brand Bearpaw will debut its first ever television campaign this month to help grow its brand awareness nationally.

Following the brand’s recent apparel launch and additions to its executive team, the company will debut :30, :15 and :10 commercial spots on networks such as Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform. According to Bearpaw, the campaign is expected to significantly elevate its visibility, aid in long-term brand building and accumulate a larger core audience.

“Over the last couple of years, the evolution of the brand has been nothing less than extraordinary,” says John Pierce, president, Bearpaw. “With the company’s recent growth in the footwear and apparel markets, now is the perfect time to bring the brand’s core messaging of comfort, style and affordability to a wider audience through television.”

The company will also partner with key women’s bloggers and influencers to establish an ongoing relationship with its target audience of women, ages 25-49, and the first national spot will feature Bearpaw ambassador Erika Frances.

“More and more customers buy based on recommendations from blogs,” says Pierce. “Through customized influencer activations, we can leverage trust with a highly engaged audience and organically increase overall brand awareness.”

Additionally, Bearpaw will feature advertising in publications including Marie Claire, InStyle, Popsugar, Refinery29, Footwear News, Glamour and Earnshaw’s.