The BCBG Group, a Marquee Brands subsidiary, has entered into a global partnership with Manhattan Beachwear to design and distribute women’s swimwear for its BCBG Max Azria and BCB Generation brands.

License Global

June 25, 2018

1 Min Read

The BCBG Group, a Marquee Brands subsidiary, has entered into a global partnership with Manhattan Beachwear to design and distribute women’s swimwear for its BCBG Max Azria and BCB Generation brands.

Set to launch in the fall, Manhattan Beachwear will help the fashion brand to create women’s swimwear collections that channel the group’s aesthetic.

The line will be sold at BCBG Max Azria stores, BCBG.com, BCBGeneration.com and select retailers worldwide.

Read more about:

Marquee Brands

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like