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January 8, 2024
Through the agreement, PROFILE will take on manufacturing, wholesale and distribution of Billabong extended-size apparel across the U.S. and Canada.
“We are very excited to kick off this partnership with PROFILE,” says David Brooks, executive vice president, action and outdoor sports, lifestyle, Authentic. “PROFILE is a leader in the big and tall and plus apparel space and offers an unmatched expertise in both. Authentic’s proven track record of brand development together with PROFILE's market expertise, prepares Billabong for success in this first-time category for the brand.”
With a roster of notable brands and strong distribution, PROFILE will bring the new Billabong’s apparel to major and independent retailers across the U.S. and Canada, expanding Billabong’s reach to a broader audience.
“We are proud to partner with Authentic to bring this active lifestyle brand to our robust distribution platform,” says Frank Riech, president, PROFILE. “Billabong offers PROFILE the opportunity to extend our reach to an important demographic of underserved consumers.”
The new Billabong collections will be available in the spring at major retailers and across various retailer e-commerce channels.
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