Animal Planet, NAOKO Team for Apparel

The new NAOKO apparel line will benefit Project CAT.
License Global

December 9, 2020

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Discovery and Polish clothing brand NAOKO have partnered for a new seasonal apparel collection inspired by the wilderness explored on Animal Planet.

The NAOKO x Animal Planet Into the Wild collection embraces the wilderness while supporting Project CAT. The initiative is Discovery’s ongoing partnership with the World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers.


Available now at NAOKO stores in Poland, the women’s apparel collection reflects the spirit of freedom, the love of wildlife and encourages courageous decisions. NAOKO’s styles were designed with the wild-at-heart and adventurers in mind. The Into the Wild collection includes jackets, dresses, sweaters, tees, socks and tracksuits in an array of wild cat patterns with vibrant colors and details that are ideal for autumn and winter adventures.


Every product sold from the Into the Wild collection results in a donation to Project CAT, Discovery’s ongoing initiative with the World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers. The partnership raises awareness for the endangered species and provides a portion of proceeds to Project CAT in support of a global effort to double the number of tigers in the wild by 2022.

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