All3Media, Bioworld to Launch Apparel Line for ‘The Traitors’

All3Media International and Bioworld have partnered to launch the official apparel line for reality series, “The Traitors,” in the U.K. market.  

The deal, which was brokered by licensing agency, Metrostar, covers adult and kids apparel and includes daywear, outerwear and loungewear. The first product launch will be “The Traitors” T-shirt, available at ASDA stores across the U.K. in the new year. 

“‘The Traitors’ has quickly become one of the most thrilling series in recent memory,” says Richard Radford, head, licensing, Bioworld. “Audiences across the U.K. have become totally immersed in the addictive gameplay, and so we are delighted to bring fans the chance to showcase their part of a faithful fanbase through this apparel line. With a second season premiering early next year we have every faith ‘The Traitors’ obsession will continue.” 

“We’re thrilled to partner with BioWorld on ‘The Traitors’ official apparel wear as we continue to expand our evolving licensing program and bring fans the chance to immerse themselves in the dramatic, nail-biting and addictive world of ‘The Traitors,’” says Jason Easy, vice president, licensing, All3Media International. 

 Watch: Nick Smith chats with License Global about the “The Traitors” brand.