Adidas, Lotta Volkova Go Retro with ‘80s-Inspired Collab

The stylist has teamed with Adidas for an all-new collaboration inspired by classic ‘80s fashion.

License Global

August 7, 2020

1 Min Read

Russian stylist Lotta Volkova has teamed with Adidas for a retro, ‘80s-inspired collection.

The collection is inspired by both Volkova’s subculture styling ideas as well as Adidas’ archive dating back decades. It includes tracksuits, swimsuits, footwear and more. Volkova took inspiration from multiple previous Adidas designs while adding her own twist.

“The green tracksuit was inspired by the first tracksuit Adidas ever made,” Volkova explained to Vogue. “Regarding footwear, I was interested to see if Adidas has ever made a heeled shoe, and we discovered the trefoil mules that gave inspiration for the Adilette [wedge]. Also, I like a very hands-on, DIY approach, which inspired the windbreaker pieces with hardware zips applications.”  

Volkova is known for styling the likes of Vetements and Balenciaga. She has also worked with Sies Marjan, Kanye West and Marc Jacobs.

The unisex collection is set to launch on Aug. 13.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like