ABG Unveils Hart Schaffner Fall Campaign

Campaign will highlight the fashion brand’s new collection and 100-year history.

Authentic Brands Group’s men’s suiting brand Hart Schaffner Marx has unveiled its fall campaign featuring two generations of American tailored clothing designers.

The national campaign, which launches this month, will take place across print, digital and social media platforms, with Angelo Giordano, a men’s tailored clothing designer who has spent more than 30 years as master tailor with Hart Schaffner, and David Hart, the brand’s new co-designer, serving as central figures to the campaign.

Showcasing the new fall 2016 collection, the campaign will feature Giordano, Hart and their model muse, styled in Hart Schaffner Marx tailored novelties. It will also pay homage to the brand’s more than 100-year history of American craftsmanship.

Hart Schaffner Marx’s fall campaign will launch online, across all social media and in the fall issues of GQ Style and T Magazine.