ABG Deals for Muhammad Ali

Bombas will fete the late boxer’s legacy and contributions as an activist and humanitarian.

Authentic Brands Group, owner of Muhammad Ali Enterprises, has partnered with Bombas to create a collection of socks inspired by the late boxer.

The Muhammed Ali x Bombas collection will celebrate Ali’s legacy and contributions as a world-class athlete, activist and humanitarian, and will draw inspiration from quotes, images and the personal style of the boxing legend. Furthermore, for every pair purchased, Bombas will donate a pair of specially designed socks to those in need.

“Muhammad Ali is not only an icon for his athleticism, but also for his charitable efforts,” says David Heath, co-founder, Bombas. “His devotion, perseverance and generosity have served as long-time inspiration for us, and we are proud to introduce a partnership that celebrates his greatness, both in the ring and in the community.”

The Ali-branded sock range will launch this year and will be supported by a fully integrated campaign across both brands’ social media channels and on Bombas.com.

“Bombas’ mission to give back to those in need directly supports the core principles that fueled Muhammad Ali’s life: confidence, conviction, dedication, giving, respect and spirituality,” says Corey Salter, group executive vice president, celebrity & entertainment, ABG. “This collaboration will allow fans to connect to Ali in multiple ways, through great product and meaningful a cause.”