April 6, 2018
Bombas will fete the late boxer’s legacy and contributions as an activist and humanitarian.
The Muhammed Ali x Bombas collection will celebrate Ali’s legacy and contributions as a world-class athlete, activist and humanitarian, and will draw inspiration from quotes, images and the personal style of the boxing legend. Furthermore, for every pair purchased, Bombas will donate a pair of specially designed socks to those in need.
“Muhammad Ali is not only an icon for his athleticism, but also for his charitable efforts,” says David Heath, co-founder, Bombas. “His devotion, perseverance and generosity have served as long-time inspiration for us, and we are proud to introduce a partnership that celebrates his greatness, both in the ring and in the community.”
The Ali-branded sock range will launch this year and will be supported by a fully integrated campaign across both brands’ social media channels and on Bombas.com.
“Bombas’ mission to giveback to those in need directly supports the core principles that fueled Muhammad Ali’s life: confidence, conviction, dedication, giving, respect and spirituality,” says Corey Salter, group executive vice president, celebrity & entertainment, ABG. “This collaboration will allow fans to connect to Ali in multiple ways, through great product and meaningful a cause.”
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