ABG Announces Partnership with Macy’s for Reebok Apparel

Authentic Brands Group (ABG) has announced a partnership with Macy’s for Reebok sportswear and activewear for men, women and kids. 

Through the agreement, Macy’s will deepen its assortment of Reebok apparel on Macys.com, the Macy’s app and stores plus develop exclusive product offerings. The products will be sourced from Reebok Design Group (RDG), global brand hub for design, development and innovation and supplier of apparel and footwear categories. 

“Reebok is experiencing a resurgence with its greatest days ahead,” says Jarrod Weber, group president lifestyle and chief brand officer, ABG. “We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.” 

“Macy’s is a destination for style and inspiration,” says Sam Archibald, general business manager of apparel, Macy’s. “Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S. We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.” 

Macy’s will introduce an enhanced Reebok assortment starting spring 2023. Expanding Reebok’s assortment with Macy’s furthers ABG’s global strategy of assembling a network of leading partners committed to offering quality products and upholding the brand’s integrity.