"For over 90 years, 7-Eleven has been an integral part of American life," says Joanna Choo, global creative director, Forever 21. "It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone's favorite memory of being out, but staying close to home, heading out for a quick snack run with friends and finding comfort in the little things. During this time, it makes sense to create a capsule that's about being cozy but stylish. Both of our brands play a big part in day-to-day lifestyle, then and now."
Forever 21 will continue to promote the 7-Eleven collection on Instagram and TikTok with a dance challenge, polls, games and sweepstakes for rewards. Additionally, an exclusive Slurpee AR hologram can be found in the “Forever 21” app. Fans can click the link, snap a photo with hip-hop dancer Natalie Bebko, tag @forever21 and @7eleven and share.
"When 2020 turned everyone's summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21," says Marissa Jarratt, chief marketing officer and senior vice president, 7-Eleven. "Now, fans can sport their favorite F21-styled 7-Eleven looks when going out for a physically distanced Slurpee drink run or while simply hanging at home awaiting their 7-Eleven faves via 7NOW delivery."
Additionally, fans can enter to win $100 worth of #F21X7ELEVEN merchandise in three steps: follow @forever21 and @7eleven; spot the difference between the two photos on each page, and leave a comment in the comment section describing what that difference is with hashtag #f21sweepstakes; and tag two friends. The winner will be announced on Aug. 17.
The F21X7ELEVEN collection isavailable online only
, not at 7-Eleven or Forever 21 stores.
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