Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 13, 2020
7-Eleven is teaming up with Forever 21 for a fashion collection featuring styles themed around the convenience store chain's Slurpee and Big Gulp drinks.
After teasing the exclusive 7-Eleven merchandise on social media July 11, better known as 7-Eleven Day or 7-Eleven's birthday, Forever 21 debuted the #F21X7ELEVEN collection on the “Forever 21” app and at Forever21.com.
"For over 90 years, 7-Eleven has been an integral part of American life," says Joanna Choo, global creative director, Forever 21. "It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone's favorite memory of being out, but staying close to home, heading out for a quick snack run with friends and finding comfort in the little things. During this time, it makes sense to create a capsule that's about being cozy but stylish. Both of our brands play a big part in day-to-day lifestyle, then and now."
The 16-piece capsule collection includes cropped and regular t-shirts and hoodies as well as fleece for fall. It features renditions of 7-Eleven's logos on backgrounds of tie-dyed colors, pastels, brights and whites.
Forever 21 will continue to promote the 7-Eleven collection on Instagram and TikTok with a dance challenge, polls, games and sweepstakes for rewards. Additionally, an exclusive Slurpee AR hologram can be found in the “Forever 21” app. Fans can click the link, snap a photo with hip-hop dancer Natalie Bebko, tag @forever21 and @7eleven and share.
"When 2020 turned everyone's summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21," says Marissa Jarratt, chief marketing officer and senior vice president, 7-Eleven. "Now, fans can sport their favorite F21-styled 7-Eleven looks when going out for a physically distanced Slurpee drink run or while simply hanging at home awaiting their 7-Eleven faves via 7NOW delivery."
Additionally, fans can enter to win $100 worth of #F21X7ELEVEN merchandise in three steps: follow @forever21 and @7eleven; spot the difference between the two photos on each page, and leave a comment in the comment section describing what that difference is with hashtag #f21sweepstakes; and tag two friends. The winner will be announced on Aug. 17.
The F21X7ELEVEN collection is available online only, not at 7-Eleven or Forever 21 stores.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Baileys Partners with Ian CharmsMar 4, 2024
Vigoss Partners, Intimateco to Launch Intimates LineMar 4, 2024
KessCo Inks Licensing Partnership with Toei AnimationMar 4, 2024
Afro Unicorn Launches Magical Tresses Haircare LineMar 4, 2024