Continuing King Features’ momentum throughout the region, Bulldog Licensing will expand the reach of the Popeye, Betty Boop, Cuphead, Flash Gordon and The Phantom brands to fans across the regions. The appointment follows the semi-retirement of John McInnerny, founder of Allsorts Licensing, King Features’ long-term U.K. agent.
Bulldog Licensing will look to build upon the success of the established licensing program from King Features, with representation for these characters across merchandising categories. The creative licensing agency will work with King Features to bring its portfolio of characters to life through a variety of merchandise. The appointment of Bulldog Licensing comes as King Features continues to celebrate two brand anniversaries this year: Betty Boop’s 90th and Popeye’s Olive Oyl’s 100th.
“We’re extremely excited to
“King Features owns one of the most iconic collections of character brands in the world and the team at Bulldog are incredibly excited to have the opportunity to continue their expansion in our home territory,” said Rob Corney, group managing director, Bulldog Licensing. “On a personal note, I would like to wish John McInnerny all the very best as he moves to semi-retirement. John has been a huge influence on the licensing market and has been someone who has provided untold help and advice to me over the years. To pick up his mantle is a great honor.”
The appointment of Bulldog Licensing in the U.K. and Ireland continues King Features’ global expansion strategy as it looks to extend its international reach with new licensing deals and product offerings. King Features has appointed agents across the world including MJA Licensing in France, CPLG in Germany, Black White Orange in India, Vertical Licensing in Brazil,Medialink in China
as well as renewing its relationship with current agents around the world.
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