Brand Central Takes on Pee-wee Herman

Pop culture icon Pee-wee Herman has signed Brand Central as his exclusive licensing agency for consumer products. “Pee-wee had a huge merchandise program in the ’80s and ’90s, and now a new generation is embracing the return of Pee-wee,&

April 6, 2018

Pop culture icon Pee-wee Herman has signed Brand Central as his exclusive licensing agency for consumer products.

“Pee-wee had a huge merchandise program in the ’80s and ’90s, and now a new generation is embracing the return of Pee-wee,” says Ross Misher, chief executive officer of Brand Central. “For those who didn’t grow up watching ‘Pee-wee’s Playhouse’ on Saturday mornings, it’s an opportunity to introduce a whole new generation to the Pee-wee phenomenon.”

The Brand Central team is now beginning a full consumer products program for Pee-wee, who has experienced a resurgence in the past three years with the success of “The Pee-wee Herman Show” on Broadway and its Emmy-nominated HBO Special.

Time Magazine

named Paul Reubens, the creator of the Pee-wee Herman character, one of the top 10 comebacks of 2010.

In the past few years Pee-wee has appeared on “Top Chef,” “Jimmy Kimmel Live” and “Saturday Night Live.” A feature film is also in the works, to be produced by Judd Apatow, producer and

director of

The 40-Year-Old Virgin

and

Knocked Up

.

Brand Central is available in Booth 5368 at Licensing Expo this week in Las Vegas, Nev.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.