Venus Williams Partners with Reinstein Ross Goldsmiths for Jewelry

Tennis star developed her first jewelry line, with her new title as designer in residence.

License Global

November 14, 2023

2 Min Read
Venus Williams Pavé jewelry pieces, Reinstein Ross
Venus Williams Pavé jewelry piecesReinstein Ross

Reinstein Ross, a jewelry brand, has unveiled its new partnership with tennis champion and entrepreneur, Venus Williams, for their Diamond Match collection.

The collection offers a selection of 20-karat peach gold, domed diamond Pavé jewelry pieces. The line includes stud earrings, drop earrings, bracelets, necklaces and a ring. Influenced by Reinstein Ross’s hunter link clasp and co-designed by Williams.

Williams brings her own sense of style and empowerment to this collaboration as Reinstein Ross’s new designer in residence ,where she worked alongside Reinstein Ross’s goldsmith guild in creating the collection. Inspired by her love of Pavé pieces and a Match Ring – a sentimental piece which she used to wear during her tennis matches – The Diamond Match collection embodies the facets of inner beauty amplified through bespoke designs.

“I was thrilled to partner with Reinstein Ross because of their commitment to creating pieces that are both brilliant and uniquely one-of-a-kind,” says Williams. “For me, jewelry has always been more than just an accessory – it’s been a means of self-expression, both on and off the court, and the Diamond Match Collection encapsulates that essence. We designed each piece in this collection as a testament to the belief that fashion should not be about conforming to someone else’s idea of beauty, but about celebrating your own. It’s about inspiring women to feel bespoke, to be unapologetically themselves, and to cherish their inner radiance.”

“Working with Venus has been an incredible journey,” says Sarah Blair, chief executive officer, Reinstein Ross. “Her vision aligns perfectly with our brand values rooted in sublime, quiet luxury and creating elegant pieces that are not only beautiful, but also empower the individuals who wear them. We aim to create jewelry that becomes iconic and recognizable to our atelier while maintaining that bespoke feel. This collaboration embodies the essence of Venus Williams’ unique style and the artistry of Reinstein Ross.”

The Diamond Match is available on, and in-store at Reinstein Ross’s new flagship on New York City’s Upper East Side designed in partnership with Francis D’Heane from D’Apostrophe Architects.

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License Global

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