“As a denim brand, belts have always been an important category to the True Religion style,” says Michael Buckley, chief executive officer, True Religion. “With the reemergence of denim, we are pleased to partner with Amiee Lynn as we continue to expand our selections.”
Consumers will be able to purchase the collection online, in department stores and specialty stores when it launches this fall.
“We are thrilled to have the license for True Religion’s women’s belts category,” says Michael Spolansky, chief executive officer and founder, Amiee Lynn. “Jeans are returning to the fashion scene in a major way and we are looking forward to a successful partnership.”
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