Tokyo Time, 24 Hours of Le Mans Launch Licensing Partnership

Premium headwear brand Tokyo Time will produce official licensed caps and beanies for the 24 Hours of Le Mans.

Tokyo Time’s new 24 Hours of Le Mans items will be available to buy later in 2020 but to celebrate the new partnership, a limited-edition run of 240 caps will be available for fans to buy online. The collection includes pre-orders for a limited-edition cap. Pre-orders begin taken on Sept 19.

“The 24 Hours of Le Mans is one of the highest viewed sporting events in the world and attracts around 250,000 fans each year,” says Paul Davison, founder and chief executive officer, Tokyo Time. “Motorsport is about more than just watching the races - it provides us with a community of like-minded people and, by wearing a cap or beanie that shows our favorite team or event, we can identify fellow fans and extend our network. That’s pretty powerful, I think. Our passion is giving fans a choice of headwear that is cool, comfortable and high quality so we are really proud to have partnered with the ACO. Especially as we will be responsible for producing centenary caps for them. That’s a big honor and we promise the fans that we will create designs that are powerful and emotional, just like the race itself.”