Thélios will develop, manufacture and distribute sunglasses and optical glasses.

License Global

January 16, 2024

1 Min Read
TAG Heuer, Thélios, Eyewear
TAG Heuer EyewearThélios

Swiss watchmaker, TAG Heuer, has announced its return to the high-end eyewear segment in partnership with LVMH eyewear expert Thélios.

The long-term partnership will see Thélios develop, manufacture and distribute sunglasses and optical glasses, with the first new collection set to be unveiled in Miami on Jan. 29, during LVMH Watch Week, followed by a special launch event in Milan on Feb. 1.

The range will offer performance, functionality, style and innovation, fusing the distinctive identity of the two companies with unique Italian eyewear craftsmanship.

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