TAG Heuer Renews Thélios Eyewear Partnership

Thélios will develop, manufacture and distribute sunglasses and optical glasses.

License Global

January 16, 2024

1 Min Read
TAG Heuer, Thélios, Eyewear
TAG Heuer EyewearThélios

Swiss watchmaker, TAG Heuer, has announced its return to the high-end eyewear segment in partnership with LVMH eyewear expert Thélios.

The long-term partnership will see Thélios develop, manufacture and distribute sunglasses and optical glasses, with the first new collection set to be unveiled in Miami on Jan. 29, during LVMH Watch Week, followed by a special launch event in Milan on Feb. 1.

The range will offer performance, functionality, style and innovation, fusing the distinctive identity of the two companies with unique Italian eyewear craftsmanship.

Read more about:

LVMHGlobal

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like