Bulldog Licensing, the European agency which manages the rights for the Care Bears brand in the U.K. and Eire, has signed a deal with sock company Roy Lowe & Sons. The company will be developing a range of socks based on the Care Bears for both adults and children.
“Care Bears offers the adult side of our customer base a fresh, nostalgic feel with a real throwback brand, whilst also appealing to kids,” says Ben Lowe, account manager, Roy Lowe.
“It fits in perfectly from the fashion end, to the more novelty side of socks. Working with the Bulldog and Care Bears’ teams has been a pleasure and we can’t wait to bring these new concepts to people’s feet.”
Roy Lowe & Sons are also set to include Care Bears in their Roy’s Boys cosys and matching adult and kids’ cozy socks launching late 2021.
“We are really excited to be working with the team at Roy Lowe who are developing lovely designs to appeal to Care Bears fans of all ages,” says Rob Corney, managing director, Bulldog Licensing. “Care Bears continues to be a much-loved brand and consumer appetite for heritage properties is at an all-time high at the moment, so it’s great to get some new Care Bears’ products into their hands.”