Classic Dick Bruna creation builds on success of accessories range for women and teens.

License Global

September 8, 2023

2 Min Read
Two Miffy phone cases.
Two Miffy phone cases. Rocket Licensing

July saw the successful launch of a multi-product collaboration between Miffy, the brand created by Dick Bruna, and Skinnydip, a supplier of accessories, clothing and lifestyle products. Now Rocket Licensing, which manages licensing for the brand in the U.K., has announced that October will see a major extension to the Miffy x Skinnydip range. 

“Female-led, trend-driven and fueled by what’s going on both in real life and on social media, Skinnydip perfectly reflects the values that drive the appeal of Miffy among teens and older women,” says Marja Kerkhof, managing director, Mercis, global Miffy brand owner. “Equally importantly, it produces high-quality, exceptionally creative and really fun products.” 

Available since July in Skinnydip stores in Camden Lock and Covent Garden and online at Skinnydiplondon.com as well as Skinnydip stockists in the U.K. and Ireland, the first phase of the Miffy x Skinnydip agreement saw the launch of two phone cases, a wallet, washbag and a pair of socks, all featuring designs celebrating the rabbit. 

“We are always looking for partnerships that reflect our desire to spread instant joy across the globe and create some pretty epic products and collections for customers to love – and what could be better than the cute and colorful Miffy,” says Tamsin Stafford, partnership manager, Skinnydip. “This partnership has already been a big hit with our customers, and we know they’ll love our plans for nightwear, apparel and much more.” 

Related:The Woobles and Miffy Partner for Licensed Crochet Kits

The second phase, in October, will see the collaboration branch out into a variety of apparel with Miffy-focused ranges of T-shirts, hoodies, sweatshirts and pajamas. 

Plans are already well advanced to bring the rabbit to jumpers, loungewear, jeans, outerwear, slippers, knitwear, dresses, bags, purses, face masks, bathing, travel mugs, cosmetics, stationery, swimwear and even pet accessories. 

“Skinnydip is the perfect licensed launch partner for a range of Miffy fashion accessories for teens and women, a demographic that is having a powerful influence on the brand’s retail direction,” says Rob Wijeratna, joint managing director, Rocket Licensing. “It also perfectly captures the appeal of this classic brand in some truly desirable and delightful accessories, clothing and lifestyle products.” 

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License Global

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