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A three-year agreement to produce and sell branded watchbands, including for Apple Watches and Apple Airpods case covers, has been reached.

License Global

January 14, 2021

Affinity Brand Partners, an industry leader in the customization of wearable technology, has announced that it has signed a licensing agreement with the Wolverhampton Wanderers FC (Wolves) to produce and sell wearable and hearable technology accessories. David Schowalter, owner, Affinity Brand Partners, announced the deal.

“Apple Watches and the entire wearable and hearable technology sector is one of the fastest growing tech sectors in the world,” says Schowalter. “We’re pleased that a global brand such as the Wolverhampton Wanderers can see this and the value of partnering with Affinity to bridge together the world’s most recognized sports franchises with the people utilizing this technology.”

The three-year, non-exclusive deal is to produce branded watchbands for smartwatches, including Apple Watches and Samsung Galaxy3, as well as Airpods and covers both the United Kingdom and North American markets.

This agreement is the first wearable tech accessory licensing agreement for Wolverhampton

and the most recent for Affinity Brands with a European soccer club. The watchbands are available in three substrates – silicone, leather and stainless steel – and many of the bands also fit traditional watches.