Peter Rabbit Collection Launches at Cath Kidston

Following its renewed creative engagement with licensing, Cath Kidston has launched a new Peter Rabbit collection.
License Global

March 2, 2021

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Working with Penguin Ventures, the four exclusive prints are inspired by Beatrix Potter’s original sketches of the iconic children’s character. Designed to embody the “nostalgic feel reminiscent of timeless English gardens,” the new prints from Cath Kidston cover mugs, backpacks, aprons, bags, pajamas, dresses and more. 

“This is a simply stunning collaboration featuring much-loved Peter Rabbit characters and motifs, in the instantly recognizable Cath Kidston handwriting,” says Jen Greenway, softlines category manager, Penguin Ventures. “The partnership brings together two iconic brands in a collection that offers gorgeous gifts for adults and children alike.” 

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