Peter Rabbit Collection Launches at Cath Kidston

Following its renewed creative engagement with licensing, Cath Kidston has launched a new Peter Rabbit collection.

License Global

March 2, 2021

1 Min Read
cath_kidston_985239-1_602bfc404656e.jpg

Working with Penguin Ventures, the four exclusive prints are inspired by Beatrix Potter’s original sketches of the iconic children’s character. Designed to embody the “nostalgic feel reminiscent of timeless English gardens,” the new prints from Cath Kidston cover mugs, backpacks, aprons, bags, pajamas, dresses and more. 

“This is a simply stunning collaboration featuring much-loved Peter Rabbit characters and motifs, in the instantly recognizable Cath Kidston handwriting,” says Jen Greenway, softlines category manager, Penguin Ventures. “The partnership brings together two iconic brands in a collection that offers gorgeous gifts for adults and children alike.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like