Sponsored By

Two new styles are coming soon.

License Global

November 22, 2023

1 Min Read
Oakley’s Helux Fortnite
Oakley’s Helux FortniteOakley

Oakley’s distinctive aesthetics and game-changing style come together with “Fortnite” for the first time in a multiyear deal. 

The new collaboration begins with two eyewear designs, both bearing the mark of “Fortnite” Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite assists players in reducing glare from OLED and LED screens, while the Oakley’s Hydra Fortnite provides a distinctive look for outdoor adventures. 

“I’m so excited that my favorite game and favorite glasses brand are now partnering,” says Chica, member, Team Oakley. “In all my years of playing ‘Fortnite’ and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community.” 

Starting Nov. 29, Oakley’s “Fortnite” collection will be available only on Oakley.com in initial limited quantities. 

IMG facilitated this partnership between “Fortnite” and Oakley. 

Read more about:

FortniteIMGNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like