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Natural History Museum Announces Roka London Collaboration

The Waterhouse Field Backpack launches early 2024.

License Global

January 15, 2024

1 Min Read
Waterhouse Field Backpack, Natural History Museum, ROKA London
ROKA London Waterhouse Field BackpackTrustees at Natural History Museum, London

The Natural History Museum has announced a collaboration with ROKA London for the Waterhouse Field Backpack.  

The Waterhouse Field Backpack takes its name from Alfred Waterhouse, the architect of the iconic South Kensington building which first opened its doors in 1881. Incorporating both the Museum’s vision of a sustainable future and ROKA London’s emphasis on recyclable materials, the backpack’s main waterproof canvas material is made from recycled plastic material (rPET).

“The Museum has long admired the ROKA London brand and their ability to seamlessly integrate fashion, sustainability, and practicality within their collections,” says Emma Russell, senior licensing manager, Natural History Museum. “We know first-hand how well designed and crafted their bags are and it has been a delight to work alongside the ROKA London team to create a new style that suits a wide variety of lifestyles, agendas and expeditions. We’re incredibly excited to launch the Waterhouse Field Backpack and we hope our audiences will love using these bags as much as we have loved developing them.’

“It’s an honor to partner with such an iconic museum in London with this launch which raises awareness for environmental conservation and our combined passion for sustainability,” says Peter Gough, chief operating officer, ROKA London.

Sourced from post-consumer plastic such as plastic bottles, the Waterhouse Field Backpack will be available in Ash, Atomic Orange, Deep Blue, Flax and Moss colors. Developed in collaboration between the Natural History Museum and ROKA London, the Waterhouse Field Backpack launches early 2024.  

About the Author(s)

License Global

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