Collection embraces Kalyna, a traditional Ukrainian symbol of resilience.

License Global

August 10, 2023

1 Min Read
Model wearing the Kalyna pin.
Model wearing the Kalyna pin.Mastercard/Andrew Grey

Mastercard has announced a partnership with Ukrainian fashion brand, Bevza, to launch KALYNA, a limited-edition jewelry capsule collection. The collection was designed to spotlight Ukrainian culture and artistry. The collection is available exclusively for Mastercard cardholders on Priceless.com. 

The Kalyna capsule collection, created by Ukrainian designer, Svitlana Bevza, consists of a pin, pendant and pair of earrings that combine Kalyna with the Mastercard symbol.  

Kalyna, or the red viburnum tree, has been a cultural symbol for Ukrainians for centuries. Ubiquitous in folklore and family traditions, it embodies female beauty, love and maternity, as well as unity, dignity and resilience, as its red berries can survive through harsh winter conditions. 

“Preserving a sense of hope and inspiration is equally integral and challenging during times of war,” says Svitlana Bevza, designer, Bevza. “This is why I’m especially proud of our partnership with Mastercard. Red viburnum is a very special spiritual heirloom for Ukrainians. We aspire to share this symbolism with the wider world, uniting people around supporting Ukraine and discovering its cultural roots.” 

“Our focus at Mastercard is to connect people to their passions, their purpose – and each other,” says Beatrice Cornacchia, executive vice president, EEMEA marketing and communications, Mastercard. “We are proud to collaborate on such a special capsule with Svitlana Bevza, giving our cardholders a unique opportunity to support Ukraine while embracing its unique cultural heritage. Only by working together can we drive real impact.” 

Related:Fisher-Price and Concerto Card Company Launch College Savings Mastercard

The jewelry capsule will be available for purchase by cardholders in Austria, Canada, Croatia, France, Germany, Greece, Hong Kong, Italy, Mexico, South Africa, Spain, Sweden, Ukraine, the U.K. and the U.S. 

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License Global

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