"JTV aims to encourage and inspire through our meaningful jewelry designs that symbolize life's special moments," says Kris Kulesza, senior vice president, merchandising, JTV. "We're thrilled to partner with Hallmark to offer captivating designs that honor the symbols and values that make your heart sparkle."
The JTV x Hallmark Diamonds collections include All My Heart, Creature Comforts, Happiness Blooms and Let Your Faith Shine pieces. Each line features diamond jewelry pieces set in silver and 14k yellow, white and rose gold.
"For more than 100 years, Hallmark has helped make the world a more emotionally connected place by capturing and celebrating meaningful milestones and the everyday moments in between," says Jill Shuler, global brand licensing director, Hallmark.
The exclusive Hallmark Diamonds collections will be available for purchase on JTV's broadcast and ecommerce channels beginning March 25.
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