H.E.R., DIFF Set Sights on Eyewear Collab

R&B artist Gabriella Wilson, known by her stage name H.E.R., has teamed up with eyewear brand DIFF for a capsule collection of eyewear.

The collection includes four designs that are all a take on DIFF classics, including the oversized Bella shades in black with gold detailing and the rounded Driver shades with blue-yellow gradient lenses.

“I've gotten so many different offers from eyewear companies to collaborate, but a lot of those people didn't want to give me creative control,” H.E.R. told Billboard. “They wanted me to be the face, yet not be involved in the design. But sunglasses are my thing, and I knew I wanted to do it the right way. And so when we started having a conversation with DIFF and I began looking into them, I realized that I would be able to do my thing with them creatively. Plus, they're really a charitable company, which means a lot to me. Giving back and creative freedom? It's the best of both worlds!”

 DIFF has made headlines in recent years for its collaborations with brands including Taco Bell and “Sesame Street.” The fashion brad has also partnered with charitable organizations such as Sightsavers to provide eye exams and glasses to those in need.

The H.E.R. x DIFF collection is available now at diffeyewear.com.