Stoney Clover Lane has unveiled a collaboration with Hello Kitty.
The new Stoney Clover Lane and Hello Kitty collection will be mix-and-match. It incorporates the brands’ mutual love of adventure, Stoney Clover’s colors and Hello Kitty’s bow. The line is fully customizable with new and existing patches.
The collection officially launches on August 10.
Stoney Clover is a lifestyle accessories brand founded by sisters Kendall Glazer and Libby Glazer. It is the first licensed collaboration for the brand.
For Hello Kitty, the deal follows on the heels of a recent publishing partnership with Egmont announced earlier this month.