Casetify worked with Brand Central, Kraft Heinz’s outbound licensing agency, to bring the Heinz tech accessories collection to life. This licensing collaboration is the first to go live as part of Kraft Heinz Company’s larger outbound licensing strategy announced in 2019.
The Heinz x Casetify collection features new cases inspired by the ketchup brand the world has come to know and love for more than 150 years, including a nod to the Heinz bottle that’s become a staple on tables everywhere. The collection features a range of accessories for iPhone, AirPods, Apple Watches, iPads, Macbooks and more, starting at $25.
As the first-ever custom Heinz collection, shoppers will be invited to personalize two different designs in the Casetify Custom Studio, taking their monograms and monikers to premium quality cases. Heinz x Casetify will be made available to shop worldwide,
“Heinz Ketchup is beloved by fans around the world, from tattoos of our glass bottle to secret safety stashes of packets,” says Dalia Adler, brand lead, Heinz U.S. “We can’t think of a better way to celebrate National Ketchup Day than to bring Heinz ketchup-obsessed fans a way to make their phones and laptops just as delicious as their fries.”
New to the Casetify lineup, the collaboration welcomes the first Quilted Puffy Case, an accessory inspired by the experience of squeezing a Heinz single serve ketchup packet. Products in the lineup will also include designer prints on Casetify’s best-selling styles: novel ketchup and fries Floaty Cases, Heinz x Casetify UV Sanitizers and the recently introduced 2-in-1 Grip Stand.
“We have a thing for perfect pairings, and our HEINZ collection makes for the most delicious way to dress your tech,” says Wes Ng, chief executive officer and co-founder, Casetify. “We’re pulling out all the stops to introduce a global collection that not only protects your phone, but also makes the ultimate statement in Heinz fashion.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.