goodr Reveals Froot Loops-Themed Collection of Athletic Sunglasses

Budget-friendly athletic eyewear brand partners with Kellogg’s on cereal-inspired product drop.
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License Global

July 26, 2023

Froot Loops sunglasses.
Froot Loops sunglasses.goodr.

goodr has announced its latest limited-edition drop of sunglasses designed for Froot Loops breakfast cereal fans in time for the brand’s 60th anniversary.


merchandise licensing agency,

The Joester Loria Group

, brokered the partnership. 

The Froot Loops collection has three styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals and A Faceful of Froot Loops. Follow Your Nose, to the Spooniverse and Feathery, Frooty Focals will be showcased on goodr’s OG sunglasses, its signature classic style. A Faceful of Froot Loops will be showcased on its Circle Gs, frames with circular lenses.  

“You may be wondering how Toucan Sam and I met,” says Carl the Flamingo, avian chief executive officer, goodr. “I came across Sam mid-air as he was following his nose to your kitchen table to snag a bowl of

Froot Loops

. Since birds of a feather flock together, I couldn’t help but follow. We bonded deeply over an auspicious breakfast date, and from that meeting, the idea for the Froot Loops

collection was born. He was NOT a fan of my idea for Shrimp Loops. Don’t worry though, I’ll keep working on it.” 

All styles from the Froot Loops collection can be purchased directly from the goodr website. 

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