goodr Reveals Froot Loops-Themed Collection of Athletic Sunglasses

goodr has announced its latest limited-edition drop of sunglasses designed for Froot Loops breakfast cereal fans in time for the brand’s 60th anniversary. Kellogg’s merchandise licensing agency, The Joester Loria Group, brokered the partnership. 

The Froot Loops collection has three styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals and A Faceful of Froot Loops. Follow Your Nose, to the Spooniverse and Feathery, Frooty Focals will be showcased on goodr’s OG sunglasses, its signature classic style. A Faceful of Froot Loops will be showcased on its Circle Gs, frames with circular lenses.  

“You may be wondering how Toucan Sam and I met,” says Carl the Flamingo, avian chief executive officer, goodr. “I came across Sam mid-air as he was following his nose to your kitchen table to snag a bowl of Froot Loops. Since birds of a feather flock together, I couldn’t help but follow. We bonded deeply over an auspicious breakfast date, and from that meeting, the idea for the Froot Loops collection was born. He was NOT a fan of my idea for Shrimp Loops. Don’t worry though, I’ll keep working on it.” 

All styles from the Froot Loops collection can be purchased directly from the goodr website.