License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Garrett Leight Eyes Cannabis Collab

Garrett Leight California Optical has teamed with cannabis brand Pure Beauty for special-edition gift sets.

Cannabis brand Pure Beauty has teamed with eyewear brand Garrett Leight California Optical for a special-edition gift set including sunglasses and pre-rolls.

“It is important for us to partner with brands like GLCO because it allows Pure Beauty to be seen and understood in a different context and a different audience,” Imelda Walavalkar, co-founder and chief executive officer, Pure Beauty, told Forbes. “We love cannabis, but it's not our only interest. We appreciate all aspects of creative culture and want to see it manifest in many different forms… fashion, art, philosophy, etc. All things we are passionate about and that are intrinsically connected to cannabis.”

The collaboration was initially released on April 20, and it primarily celebrates a decade in business for the Venice Beach-based luxury eyewear designer. The kit includes a 10-pack of Pure Beauty’s signature mini-joints, aka “babies,” and GLCO’s Hampton X Sun frames in an exclusive colorway.

“For our 10-year anniversary, our goal was to lean into our Californian DNA,” Garrett Leight, founder and creative director, Garrett Leight California Optical, told  Forbes. “Cannabis has always been a big part of the culture here, and I don't see any reason to shy away from it. Obviously now that it is legal in this state, this is the time to put ourselves in the conversation… When we came up with the idea to venture into [the cannabis] category with a collaboration, Pure Beauty was naturally our first choice.”

The collaboration’s full set is available exclusively at Ganjarunner and retails for $550. The special-edition glasses can be ordered individually at the Garrett Leight website.

TAGS: Cannabis
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.