G-Shock Releases NASA-Inspired Limited-Edition Timepiece

The latest version showcases a new design that pays homage to the National Aeronautics and Space Administration (NASA).

License Global

July 13, 2023

1 Min Read
The DW6900NASA237 NASA timepiece.
The DW6900NASA237 NASA timepiece.NASA

Casio America has announced its fourth timepiece paying homage to the National Aeronautics and Space Administration (NASA). The DW6900NASA237 is the latest rendition of the branded timepiece in the series. The DW6900NASA237 comes to life through the classic and timeless design of the rounded DW6900, first introduced in 1995.  

In celebration of its 40th anniversary, G-SHOCK unites fans of both brands and pays homage to the style, inviting enthusiasts to come together and revel in the distinctive aura of this new timepiece. 

Sporting a matte white finish, the DW6900NASA237 features a full resin case, bezel and band for a minimalistic look. To further commemorate the brand, the timepiece displays the NASA logo on the lower band and “National Aeronautics and Space Administration” on the upper band. Additionally, an American flag features on the band loop, and a depiction of Earth is engraved on the case back. The Earth also appears in the watch face when the EL backlight is activated. Lastly, as with many limited-edition models, the watch comes in special packaging that features an outer box with the moon set against a semi-matte black background and an inner tin of black and white emblazoned with the American flag and the brand’s logo.   

Related:Dragon Glassware Launches NASA Astronaut Glasses

The G-SHOCK DW6900 silhouette is renowned for its robustness and reliability.  

The new timepieces come equipped with G-SHOCK technology, including:  

  • Shock Resistance  

  • 200M Water Resistance  

  • 1/100-sec Stopwatch (24 hours)  

  • 1-sec Countdown Timer (24 hours)  

  • Multi-Function alarm 

  • EL Backlight 

  • Flash Alert 

  • Full Auto Calendar  

Read more about:

CasioNASA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like