Sponsored By

David Yurman Announces Breast Cancer Research Foundation PartnershipDavid Yurman Announces Breast Cancer Research Foundation Partnership

A new jewelry collection will benefit a good cause.

License Global

October 2, 2020

1 Min Read

American luxury jeweler David Yurman announced its 12th annual partnership with the Breast Cancer Research Foundatio, in support of Breast Cancer Awareness Month in October.

Yurman has partnered with BCRF since 2008, dedicating a pink jewelry design for the charity each year. This year, Yurman is introducing three new styles including a Renaissance Cable Bracelet in aluminum and pink acrylic and a Cable Classic Rose Candle. In addition, for the first time ever, a Cable Bracelet in pink rubber will be sold for $20 with 100 percent of net profits benefiting BCRF.

The 2020 collection for BCRF also features a Cable Collectibles Ribbon bracelet and necklace in rose gold with pink sapphires, a Ribbon Pin in sterling silver and pink enamel, and a Pavé Pinky Ring and Pendant Disk Necklace ­– both with pink sapphires and rose gold.

David Yurman will donate 20 percent of the purchase price from these pieces sold at David Yurman retail locations in the United States and Canada and on DavidYurman.com to BCRF for the entire month of October. In addition, 20 percent of the purchase price of the Ribbon motif pieces will benefit BCRF through July 2021.    

For the latest news in licensing from companies in this category, click here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like