Crunchyroll Collabs with What's Your Passion Jewelry

What’s Your Passion Jewelry teams with Crunchyroll for exclusive “The Rising of the Shield Hero” collection.
License Global

November 19, 2019

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Leading anime brand Crunchyroll has inked a deal with What’s Your Passion Jewelry to bring “The Rising of the Shield Hero” to an exclusive jewelry collection available worldwide, excluding Asia.


Fans can expect a wide array of jewelry including pendants, necklaces, earrings, ear cuffs and more in sterling silver and 14kt gold when the collection launches early next year. The collection will feature designs from the series, along with fan-favorite characters Naofumi, Filo and Raphtalia.

What’s Your Passion Jewelry adds “The Rising of the Shield Hero” to its list of licensors including Marvel, Hellboy and more. Crunchyroll boasts licensing partnerships with the likes of Bioworld, Sunrise and Sotsu among others.

Crunchyroll and its partners have already pursued opportunities across apparel, bags, accessories, furnishings and home decor, lifestyle and food categories. What’s Your Passion adds jewelry to that growing list.


Crunchyroll’s 50 million registered users and 2 million subscribers inspired

the expansion to licensed jewelry. "The Rising of the Shield Hero" is a popular Crunchyroll co-production. At Crunchyroll Expo this year, Crunchyroll's owned anime convention, the creators and cast announced the production of two new seasons for the anime series.

The Crunchyroll platform, which is available in more than 200 countries and territories, offers fans the world's largest anime library, along with a full 360-degree slate of offerings including events like Crunchyroll Movie Night and Crunchyroll Expo, merchandise, Crunchyroll Games and more. 

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