The range for girls ages 9 and up will appear in selected Claire's Accessories stores throughout the U.K. and in stores in major European markets beginning June 7. Products will include notebooks, mechanical pens and pencils, a 16-piece stationery set, zip-top purse, backpack, mini-courier bag and a Converse trainer-shaped pencil case with laces. Cheeky Monkey will appear within a skull and crossbones motif set against a pink heart under the title "Cute But Cheeky."
"Withit's enormous appeal to fun-loving tweens and teens means that the Withit brand is ideal for Claire's," says Melanie Berry, executive vice president and general merchandising manager of buying for Claire's Europe. "The Cheeky Monkey character in particular lends itself perfectly to this light-hearted, but high-quality line of products that we
Cheeky Monkey is one of 16 Withit icons, developed in the 1990s and licensed from 2001. Withit's other characters include Glamour Puss, Mad Cow, Top Dog, Happy Bunny, Miss Cheeky, Chocolate Moose and Lost Sheep, which have been at retail in more than 50 countries and across a wide range of categories. At WithitWorld.com, a Flash-animated site, fans can find out more about their favorite characters, play games, download wallpaper and screensavers and join the Withit Club. Links to the fansite will appear on the Claire's range, as well as many other Withit products from their online shop.
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