BTS Signs ‘On’ Casetify for Tech Accessories

In celebration of BTS’ hit single “On,” the band has teamed with Casetify for a new collection.

February 27, 2021

Lifestyle brand Casetify is once again teaming up with global K-Pop superstars BTS to create a tech accessory collection.

Launching worldwide on www.casetify.com/bts, the new capsule collection features exclusive artwork paying tribute to the band’s popular song “On,” released one year ago on the studio album

MAP OF THE SOUL: 7.

The public can now sign up for priority access to the collection, available to shop on March 9.

Following the popular sold-out previous line launched in 2019, the upcoming BTS collection invites customers to experience new accessories designed around the single “On.” The capsule features two renditions of the exclusive artwork, giving customers the freedom to choose case styles that match their mood.

Shoppers familiar with the song lyrics will recognize phrases like “bring the pain” featured on Casetify’s impact cases. Additional phone cases in the collection include the “On” album artwork upon Casetify’s reflective mirror cases and a sticker-style collage inspired

by elements from the music video. Customers can enjoy customizable options with the BTS DIY Photo Frame Case, on which they can add their names to cases designed around personal pictures. Phone cases and matching accessories for AirPods cases, Apple Watch bands, grip stands, sling bag, and wireless chargers are included in the release.

“We’re honored to join BTS for the celebration of their hit song, giving customers all over the world a chance to shop the merchandise designed specially for them,” says Wes Ng, co-founder and chief executive officer, Casetify. “Our hope is that the community enjoys this collection while finding accessories that represent their passion for self-expression.”

As part of the collaboration’s global release, accessories from the collection will be available to ship worldwide from Casetify’s website and debut in Casetify retail locations for a limited time.