Asmodee, FanSets Partner for ‘Keyforge’ Enamel Pins

FanSets and Asmodee Entertainment have entered a licensing partnership to bring enamel pins of characters from the “KeyForge” universe – the setting for Fantasy Flight Games’ card game of the same name – to collectors throughout the U.S., Canada and the U.K.

“Our customers are collectors, hobbyists and passionate fans,” says Lew Halboth, co-founder, FanSets. “We love tabletop games and are putting every ounce of that passion into developing these KeyForge pins. We know fans will love them because we love them. We are excited to add Asmodee Games as one of our key licenses going forward and we look forward to working with their passionate team.”

KeyForge characters from every house, including the newly premiered house, Unfathomable, will be available in this summer. For FanSets, this deal expands its collector-focused product line and is its first tabletop brand partnership.

“We are excited to announce this new partnership – just in time for fans to explore the newly released KeyForge game set Dark Tidings,” says Alexander Thieme, licensing manager, publishing and consumer goods, Asmodee Entertainment. “FanSets’ fantastic enamel pins provide our fans a way to represent their allegiance to their favorite houses. We’re thrilled to work alongside the talented team at FanSets to bring such a great, sought-after collectible to our fans!”

The first of these releases is planned for Q3 2021 and pins will be available at hobby and specialty shops and online.