Cookie Jar to Rep Mexican Wrestling Brand Lucha Libre

Cookie Jar Entertainment has been selected as the North American licensing agent and programming distributor for Lucha Libre USA and the Lucha Libre AAA league, named after the longtime Mexican wrestler.

Under the agreement, Cookie Jar is planning a 2010 retail launch of consumer products, including action figures, apparel, books, back-to-school, novelty items and collectibles. In January 2010, the company will debut the first English-language TV series version, with live Lucha Libre AAA events on its new primetime label The Jar.

"Cookie Jar is thrilled to represent Lucha Libre AAA, an exciting property with unlimited growth potential in North America," says Kirk Bloomgarden, Cookie Jar's executive vice president of worldwide consumer products and marketing. "As the content strategist, brand planner, licensing agent and distributor, Cookie Jar will help make Lucha Libre AAA the next major wrestling brand in North America."

"We are excited to have Cookie Jar's expertise in licensing and distribution to aid us in making Lucha Libre AAA a household name, not just in Hispanic households, but every household in America," says Steven Ship, chief executive officer of Lucha Libre USA.