Licensing Leadership Summit: Why Video Games Are Leveling Up LicensingLicensing Leadership Summit: Why Video Games Are Leveling Up Licensing

Three of the top-selling games of 2019 were the product of licensing deals. According to data from The NPD Group, top-performing titles for the year included EA’s “Star Wars Jedi: Fallen Order” and Take 2 Interactive’s “NBA 2K20.” These games represent small portion of the hundreds of licensed games produced for mobile, PC, social media and console platforms every year.

A significant creator of licensed video game titles is Zynga. The San Francisco, Calif.-based developer has produced games inspired by leading brands including Willy Wonka, "Game of Thrones" and "The Wizard of Oz.”

To highlight how Zynga has been able to leverage best-in-class IP to create video game titles, Chris Petrovic, senior vice president and head of corporate strategy, mergers and acquisitions and business development, Zynga, will take the stage and share his insight at this year's Licensing Leadership Summit.

Petrovic joins the Licensing Leadership Summit agenda with years of experience in the video game development world. Throughout his career, Petrovic secured several high-profile licensing deals with Disney, Marvel, Warner Bros. and Lionsgate. At Zynga, Petrovic is responsible for driving growth through strategic M&A, partnerships and market expansion efforts.

How Games Ate the Licensing World with Chris Petrovic of Zynga

Join Petrovic’s session "How Games Ate the Licensing World" at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY.

In the session, Petrovic will explore how licensors can most effectively collaborate with game developers in the complex gaming landscape.

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