The Sharpe Company has been appointed as the official licensing representation of Konami’s interactive arcade classic “Dance Dance Revolution.”
To mark the 20th anniversary, Konami introduced a special edition arcade cabinet at the start of the year with gold plating and has now charged The Sharpe Company with expanding the brand with a line of consumer products.
Tapping into the ’90s and retro trends through apparel and brand extensions, apparel is the focus after partnering with Tokyo-based retailer WEGO with Sharpe looking to build on the fashion appeal of the brand.
“Dance Dance Revolution” is building a following in the esports sector with tournaments at Konami Arcade Championship events and has its movie in the works.
