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Konami Taps Sharpe for ‘Dance Dance Revolution’ Milestone

Konami Taps Sharpe for ‘Dance Dance Revolution’ Milestone
‘DDR’ celebrates its 20th anniversary with a new partnership with Sharpe.

The Sharpe Company has been appointed as the official licensing representation of Konami’s interactive arcade classic “Dance Dance Revolution.”

To mark the 20th anniversary, Konami introduced a special edition arcade cabinet at the start of the year with gold plating and has now charged The Sharpe Company with expanding the brand with a line of consumer products.

Tapping into the ’90s and retro trends through apparel and brand extensions, apparel is the focus after partnering with Tokyo-based retailer WEGO with Sharpe looking to build on the fashion appeal of the brand.

“Dance Dance Revolution” is building a following in the esports sector with tournaments at Konami Arcade Championship events and has its movie in the works.

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