Endemol Shine Group has announced a collaboration with game development studio 9th Impact for the first globally interactive “Big Brother” mobile game.
“This project was an ambitious undertaking, and we needed a partner who had the vision, the capability and the creativity to deliver something truly unique that would both appeal to strategic gamers and delight ‘Big Brother’ fans,” says Anil Mistry, director, gaming and e-commerce, Endemol Shine Group.
“Big Brother: The Game” will be available worldwide for Apple and Android devices. With a prize fund up for grabs, anyone anywhere can win the world’s first online multi-player reality TV show.
Players can become virtual housemates, experiencing life as a “Big Brother” contestant. They must make strategic choices in order to remain in the house and ultimately become victorious. The skill of the game is social, psychological and interpersonal.
“Our approach to designing this game was to think of a person’s mobile device as their portal into a massive online ‘Big Brother’ season,” says Dr. Finn Krewer, development head, 9th Impact. “The player will face competitions, chores, nominations, evictions and have to navigate all the same complex social relationships and intrigue that make the TV show so compelling.”
“Big Brother: The Game” has two modes, housemate and spectator. The game is free to download, and the spectator mode is free with optional purchases. To become a housemate, the player must use a token to enter the house, which is an in-app purchase.
“Big Brother: The Game” is set to launch globally later this year.