“Angry Birds” and Duolingo have teamed up to cross-promote each other’s apps. Each app’s mascot will crossover into the other app.
In the current app experience, Duolingo owl mascot Duo appears in the middle of lessons to offer encouragement to learners as they progress. During the Duolingo x “Angry Birds 2” crossover, Duo will be presented together with Red (the main protagonist from “Angry Birds”), and the two will engage in a dialogue encouraging Duolingo learners to keep up the great work.
During the month-long crossover period, a portion of the rewarded video placements on Duolingo will feature an “Angry Birds 2” video ad that introduces users to the newest version of the slingshot game. At the end of the video, Duolingo users will have the option to download the “Angry Birds 2” game.
Also during the Duolingo x “Angry Birds 2” crossover, Duo will be offered among the suite of characters in the “Angry Birds 2” mini-game. There, users will have the opportunity to slingshot Duo to destroy structures for points.