Light Fund Treasure Hunt Raises £5,000

The U.K.-based charity The Light Fund recently hosted a treasure hunt fundraiser with 300 licensing executives, raising more than £5,000 for the industry charity.

Retailers, licensors, licensees and trade suppliers joined forces to form more than 30 teams that participated in the annual treasure hunt, which involved a race around central London, answering questions and participating in pre-set tasks. Start Licensing won this year’s competition.

Furthermore, the event was co-hosted by Ashley Holman from Nickelodeon and Hannah Mungo from eOne and was sponsored by Brand Licensing Europe, with the maps sponsored by A-Z.

Other sponsors included Gosh Designs, Licensing Source Books, Rainbow Productions, Start Licensing and TDP Textiles.