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Writing on the Wall: Crayola, IdeaPaint Design Dry Erase Board

New paint line debuts with a line of Crayola markers, erasers and cleaning cloths.

Crayola and IdeaPaint have drawn up a Take Note! partnership and launched a dry erase wall paint.

The Take Note! Dry Erase Wall Paint is a clear-finish coating that can be applied to any wall to create a dry-erase surface. The product is being launched with a selection of Crayola products including Take Note! Dry Erase Markers, Erasers and Cleaning Cloths.

 “At Crayola, we are committed to developing innovative and relevant products that ignite creative experiences,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We are excited to partner with IdeaPaint to help create collaborative play, learning and work environments that help everyone express their creativity without the mess.”

In development for more than three years, the Take Note! Dry Erase Wall Paint is the first available dry-erase wall paint for use that has passed stringent health and safety standards. Available in 20- and 40-square-foot kits, the paint’s low-VOC formulation meets California Public Schools and UL Greenguard Gold standards. It is now available at more than 1,000 Lowe’s Home Improvement stores nationwide.

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