Universal Names IToys Master Toy Licensee for Despereaux
IToys Inc. was named master toy licensee for The Tale of Despereaux, the upcoming animated adventure from Universal Pictures. Universal Studios Consumer Products Group has tapped IToys to produce a wide range of toys, including plush and electronic gam
April 6, 2018
IToys Inc. was named master toy licensee for The Tale of Despereaux, the upcoming animated adventure from Universal Pictures. Universal Studios Consumer Products Group has tapped IToys to produce a wide range of toys, including plush and electronic games, as well as room decor. The film is based on the bestselling book by author Kate DiCamillo (Because of Winn-Dixie).
The first introductions in IToys’ The Tale of Despereaux collection this fall will include traditional plush, a 9-inch feature plush, and electronic games.
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