Super Impluse Reveals New Poptaters

The new rollouts include characters from “The Office,” The Big Lebowski” and more.

License Global, Content Editor

June 21, 2023

1 Min Read
(From L to R): The Dude from “The Big Lebowski,” Chucky, Sonic the Hedgehog, Dwight Schrute and a Good Luck Troll.
(From L to R): The Dude from “The Big Lebowski,” Chucky, Sonic the Hedgehog, Dwight Schrute and a Good Luck Troll.Super Impulse

Poptaters, the toy brand that brings pop culture characters to life through Hasbro’s Potato Head, announces the launch of its newest wave of licensed characters.  

New characters include Dwight Schrute from “The Office,” The Dude from “The Big Lebowski,” “Sonic the Hedgehog,” Chucky of “Child’s Play” and Good Luck Trolls. 

Each figure features removable, interchangeable facial and body parts, including one surprise Potato Head original piece.  

“Poptaters is the perfect storm of fun and funny,” says Alan Dorfman, president, Super Impulse. “Imagine Mr. Potato Head doing cosplay with fan favorite, iconic pop culture characters. And more than just shelf decoration, Poptaters are playable!”  

The line is available at Amazon.com and brick-and-mortar retails, with more Poptaters characters to be released at San Diego Comic-Con 2023. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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