Rubik’s Brand has recruited over 125 official ambassadors from around the globe to promote the Rubik’s Cube.
Cube advocates range from education specialists, mosaic artists and magicians to speedcubers and athletes. Recent new speedcubing ambassadors include Australia’s Jack Cai, Canada’s Bill Wang, Germany’s twins Sebastian and Philipp Weyer, France’s Juliette Sebastien, the USA’s Keaton Ellis, Max Park and Patrick Ponce and the U.K.’s George Scholey. These speedcubers have been promoting #FastFriday to appeal to a growing social media audience who are active on YouTube, Instagram, Twitter and TikTok.
Max Park will star in a documentary film on Netflix, “The Speed Cubers,” out July 29.
“Rubik’s has supported the World Cubing Association championships for many years and I’ve been lucky enough to witness several competitions at first hand,” says Hayley Woodward, global head of marketing, Rubik’s Brand. “This new film has been independently produced and its launch in the 40thanniversary year of the Rubik’s Cube going global is pure serendipity. What’s great is that you don’t have to be an elite speedcuber to enjoy the subject and it opens the minds of those considering the benefits of solving a Cube. We are thrilled because Max Park is an official ambassador to Rubik’s and is now inspiring others to learn to Cube for the first time.”